Laws & Patterns
Cognitive Bias

Method of Loci

Improve user recall and learning retention by associating information with specific locations.

Definition

This principle is based on the psychological technique of associating information with specific physical locations or paths, also known as memory palaces, to improve recall and learning retention. In digital UX, this can translate to the spatial arrangement of information or visual elements on a screen or within a user interface.

Do

  • Organize information in a spatially meaningful manner
  • Use consistent spatial locations for repeated elements or information
  • Associate key information with distinct visual or spatial markers

Avoid

  • Randomly change the location of elements or information
  • Overcrowd the interface making it hard for users to associate information with locations
  • Ignore the importance of spatial consistency in your design

When to apply

  • Designing learning or educational interfaces
  • When creating complex interfaces with a large amount of information
  • When user recall of specific information is vital

Related topics

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